Popular television and media often perpetuates and reproduces racist, sexist, classist, and heterosexist ideologies without scrutiny. For this report, I have chosen a television show which encodes gender, class, and race discourses in alternative ways. I am investigating the television comedy series Strangers with Candy using intersectional analytic skills as well as the literature surrounding cultural representation in televisual discourses. More specifically, this analysis pays particular attention to how identities are represented, constructed, and mediated in the visual and cinematic text through discourses. Ultimately, this requires being attentive to how social relations are shaped by stereotypical identity narratives. As a cultural piece, this text uses dominant micro—representations of identity to ridicule oppressive systems of social power. Moreover, by calling up these ‘familiar’ identity narratives meanwhile using parody and irony to ridicule these traditional conceptions of identity, the television show Strangers With Candy offers viewers multiple interpretations.
Providing an analysis of key scenes from three episodes, this paper argues that the television comedy Strangers with Candy is a complicitous critique of dominant systems of power in so far as it repeats dominant and hegemonic stereotypes of gender, race, and class identities. At the same time as it calls these stereotypes up, it attempts to provide a window of critique for the viewer. Using parody and irony, the show is a satirical comment on these stereotypical representations of identity and subsequently exposes the oppressive qualities and unequal social relations produced by these dominant/subordinate systems of power in Western society.
Conceptual Framework
This paper draws on two primary and different theoretical areas: Stuart Hall’s lineage of work on cultural representation and feminist intersectional theory. This entails paying particular attention to the ways in which social relations are shaped, how they operate, and how they are being mediated in the context of the show (Hall, 1997). It is also important to employ a comprehension of these visual images and narratives as loaded with representational scripts that can be read in various ways and from various frames of reference.
To contextualize the data for this paper, Stuart Hall’s works (1997) on cultural representation and televisual discourses are consulted. Hall explains: “Meaning is produced whenever we express ourselves in, make use of, consume or appropriate cultural ‘things’; that is, when we incorporate them in different ways into the everyday rituals and practices of daily life and in this way give them value or significance” (Hall, 1997: 3). In other words, when we weave narratives or life stories through media, these narratives produce meanings by using cultural representations to signify and influence meaningful interpretations among viewers. The production of meanings through cultural media(s) also regulate and organize our conduct and practices – they help to set the rules, norms and conventions by which social life is ordered and governed (Hall, 1997: 4). What is important to remember for this particular analysis is the idea that meaning also gives us a sense of our own identities in relation to others. It allows us to reflect on who we are and with whom we ‘belong’, thus these meanings (produced through cinema) are tied up with ideas of how culture are used to mark out and maintain certain identities within and between groups (Hall, 1997: 3). After reviewing this body of work, it is understood that within cinema: identities, peoples, the use of language, discourses, and other cultural scripts are used to ‘stand-in’ for and represent ideas about the broader culture outside of the media. Moreover, televisual discourses are coded with meaning by show-makers, often encouraging a particular interpretation among viewers (Morley, 1992). Hall (1997) and Morley (1992) offer us three positions from which televisual discourses are interpreted or ‘decoded’ by viewers. The dominant-hegemonic position is characterized as operating inside the dominant code, thus decoding televisual messages in terms of a hegemonic position (Morley, 1992). Second, a negotiated reading acknowledges the legitimacy of the hegemonic definitions to make the grant signification of discourse, while, at a more restricted and situational level, makes its own ground rules and operates with exceptions to the rule (Morley, 1992). Third, the oppositional reading is exemplified by a viewer who recognizes the ‘preferred’ or ‘dominant’ code of the discourse but who chooses to decode meanings within an alternative frame of reference (Morley, 1992). This can also be articulated as the viewer ‘reading against the grain’ or recognizing key signs in the discourses which ultimately lead to an oppositional reading of the discourse.
Additionally, Hall illustrates the significance of the role of discourses in culture (1997: 6). The discursive approach to understanding cultural texts is primarily concerned with produced meanings and the politics of representation. Hall (1997) refers to the discursive approach to analysis as means to understand how knowledge is constructed about a particular cultural practice or social topic. For the purposes of this television analysis, it is crucial to critically assess identity representations by examining the ways in which the televisual discourse portrays social difference and subject positions. Some questions that I have raised are: Does the show use extreme stereotyping in order to perpetuate and encourage these stereotypes of identity? Alternatively, does it use extreme stereotyping in order to ‘call up’ these dominant ideologies for the viewer and subsequently attempt to challenge them?
As a complementary approach to cultural analysis, feminist intersectional analysis is also employed. Stasiulus (2005: 36) explains intersectional theorizing:
Intersectional theorizing understood the social reality of women and men, and the dynamics of their social, cultural, economic, and political contexts to be multiply, simultaneously, and interactively determined by various significant axes of social organization.
Therefore, in order to provide an analysis of a cultural media script, it is crucial to understand the multiple ways that it may be interpreted, as well as the ways in which gender, race, and class operate as discourses to encourage a particular audience reading.
Data Collection
My data collection process involves pulling out quotes from specific scenes throughout three different episodes of the series. Due to the fact that this analysis is focused on a cultural media text (TV series), a substantial amount of descriptive material is needed in order to translate the visual narrative into a textual analysis and also to provide an interpretation of the ‘data’. The episodes A Price Too High For Riches, Feather In The Storm, and Let Freedom Ring were viewed several times. These three episodes were specifically chosen for analysis due to the fact that their central themes are focused explicitly within gender, race, and class discourses.
ANALYSIS/INTERPRETATION OF DATA
Episode One: A Price Too High For Riches
In the episode entitled A Price Too High For Riches (2000), the characters operate in relation to a central discourse of class. The episode begins when Jerry arrives at school at the same time as a rich girl named Melissa pulls over to park her expensive convertible car. Other classmates run over to greet her excitedly: “Nice car, I can’t wait for your party.” Several classmates across the street jealously point out the expensive shoes Melissa is wearing while Jerry discouragingly contemplates her socio-economic position in relation to Melissa and the other “rich people.” At this point, Jerry’s social dilemma is presented as she becomes distraught by the fact that she is not as financially privileged as her other classmates. More specifically, this is where her classed identity and social position is measured in relation to others.
At this point, Jerry learns that wealth and the possession of these shoes (the episode refers to them “Flairs”) is the key to social acceptance and her ticket into the ‘elite’ class. Moreover, Jerry later learns that she must find a way to own a pair of these shoes to be invited to Melissa’s party. This is illustrated in a scene where Jerry confronts Melissa at school and asks her for an invitation to the party. Melissa declines to invite her by blatantly stating: “Maybe if you can change into someone who can afford a pair of Flairs, then you can come to my party.” Melissa then storms out of the room with her ‘wealthy’ entourage.
Once Melissa exits the scene, Jerry’s friend Orlando invites her to his party. Jerry responds by calling him “Poorlando” and says that she will not attend because he is poor. Bluntly, she says that she would rather go to Melissa’s party because she is rich. Orlando then tells her “Jerri, I don’t think you know what truly rich is,” and she replies, “well I know what it isn’t, and I’m looking at it.” This juxtaposition of rich/poor is a social commentary of class systems. Not only does it illustrate the way class systems create dominant and subordinate social relations but it also emphasizes the extent to which these western constructions shape oppressive social experiences. Jerri values Melissa over her only friend Orlando based on their financial privilege and classed identities.
Throughout the episode, Jerry’s social position is constantly compared to Melissa and other Flair-owners, and thus deemed subordinate. She is overtly oppressed through dialogue in all of her social interactions and is relentlessly scrutinized for not owning a pair of Flairs. Jerri struggles as she ‘learns’ to measure her self-worth with her relative position in the socio-economic hierarchy. Throughout the entire episode, Jerry struggles to find ways to make enough money to afford a pair of shoes as it would allow her to attend the party. She threatens a girl in the washroom for money, deliberately falls down flights of stairs at school and unsuccessfully threatens Principal Blackman with a law suit, and even sells term papers to other students in order to make money. Principal Blackman catches wind of her academic misconduct and informs her to “get a job like everyone else.”
The episode is scattered with moments where dominant representations of class identities are expressed overtly. The stereotypical representations of class identities serve to exacerbate and exaggerate the social outcomes of class divisions for the viewer. For instance, the bell rings as Mister Noblet (played by Stephen Colbert) ends his history class by informing students: “Okay people, tomorrow we will continue our focus on the poor and why they are dangerous.” Secondly, Jerry watches a Flairs television commercial where the advertisers state: “If you can’t afford a pair of flairs, you are a loser.” The episode’s numerous overt statements about class call up dominant representations of identity and ultimately present them negatively through irony, parody, and humor. Furthermore, Jerri’s sadness and anger towards her situation indicates that these cultural stereotypes are portrayed as oppressive and discriminatory. In this sense, the viewer is positioned in Jerri’s oppressed narrative and thus opens up a window of critique against cultural stereotyping.
Near the end of the episode, Jerri ultimately decides to break into a local shoe store to steal a pair of Flairs. While she does this, she looks at the camera and yells: “I want to party with rich people!” The episode ends with a monologue from Jerri at the party: “Well I guess what I’ve learned this week is that you can be rich in friends, or family, or love, but the only thing that matters is being rich in money. Oh and one more thing, the poor are a filthy thieving people. Goodnight.” In the face of oppression, this monologue reveals her complicity with and ignorance of these systems of power. Even though she points out how wrong and unjust they are, she still insists on maintaining them. Moreover, this monologue makes a statement about how capitalism regulates social relations. This episode casts capitalism in a negative light by revealing her ignorance and complicity in maintaining these systems of domination and subordination. By taking on the role of a subordinate class position, Jerri’s character provides a window of critique for the viewer, thus perhaps realizing that these class systems are oppressive.
When I watched this episode, I also asked the question: how do racial identities intersect with class identities? In the episode, all of the people referred to as ‘rich’ happen to be white skinned individuals. In contrast, people of colour are represented as ‘poor.’ Ultimately, class is racialized in the episode due to the fact that identities are not only represented in terms of their economic positions, but also in terms of their racial identities. White-skinned individuals in the episode are positioned in the ‘rich’ category while people of colour are represented as ‘poor’. An important piece of the discourse is the fact that the characters point out racial difference. The show does not simply represent racialized discourses, it has the characters point out their hegemonic and racialized relations and ridicules them by casting them in a negative light. The show’s persistence in ‘calling up’ or ‘pointing attention to’ in exaggerated ways also allows their socially constructed nature to be revealed to viewers, thus portraying them as unstable social categories. Furthermore, it allows viewers to see how capitalist discourses are influenced by racial stereotypes and racial categories.
Episode Two: Feather In The Storm
The episode entitled Feather In The Storm focuses on cultural standards of female beauty and how these standards are set by heterosexual male desire. The representations of beauty in the episode reveal the extent to which women are made objects of male desire (Mulvey, 1975). The episode commences when Jerri learns of a school-wide debate team tryout series. The debate team recruiter and judge is Mister Knoblett (Stephen Colbert), therefore Jerri approaches him in his classroom to discuss her plans of trying out. As Jerri enters the scene, the camera moves to her Knoblett and his large desk entirely covered in colossal bowls of deep fried foods and a deep fryer. She tells him that she is interested in trying out for the debate team but he replies:
You don’t exactly have what I call a debater’s body. Slim arguments come from slim hips. Debating is more than just mental agility. Ninety-five percent of debating is physical appearance. It’s not what you say but how you look saying it. Look, you are welcome to try out for the team but I gotta tell you, at this weight, your arguments are going to come across a little puffy.
At this point, Jerri states “I don’t have a problem with my weight.” “No Jerry, I have a problem with your weight. Understand?” he replies. “I understand,” Jerri says. In this early scene of the episode, it has already become clear that body image, standards of beauty, and cultural ideas of ‘femininity’ and ‘feminine’ beauty come to the surface. It also becomes the episode’s central discourse. Mister Knoblett’s arbitrary decision to link the skills of debating to the feminine standards of beauty, including the double standard, goes to show how pervasive and stable the gender binary is within North American culture. Also, when Jerri asks to have an onion ring, Mister Knoblett taps her on the hand and reiterates that she needs to lose weight to make the debate team. The juxtaposition of masculine eater and feminine non-eater in the scene coupled with the dialogue, calls up dominant and hegemonic ideas of masculinity and femininity; it makes them obvious. However, Mister Knoblett’s arbitrary decision to make “slim” a prerequisite for debating, reveals how the gender binary operates in North American culture and destabilizes it in its ridiculousness and discriminatory nature.
The next scene shows Jerri opening her locker to obtain some items for her class. One of Jerri’s classmate approaches her and they proceed to throw remarks at each other regarding their weight or ‘obesity.’ Her colleague is male, and appears to be at least three times heavier than Jerri. He says to her “Let’s race! Last one to the caf is a big fat slob.” The camera shows them running down the hall in slow motion for approximately ten seconds. This mise-en-scene element of slowing down the camera adds an extra effect and emphasis on the race. At this point, her friend wins and yells “I win, you are the big fat slob!” while everyone in the hall proceeds to laugh at her. Jerri looks overwhelmed as she stands motionless. She looks at the camera and says “I’m a big fat slob” three times. Each consecutive time she states this, her facial expression turns into an increasingly ashamed grimace. Even though her friend is many times larger, and appears to be the exaggerated representation of obesity, she ultimately loses the race. This race could be interpreted as the double standard of feminine beauty in relation to male beauty. No one scrutinizes her male friend for being obese but she is constantly being reminded that she is not skinny and beautiful enough for her fellow classmates.
In one of the final scenes of the episode, Jerri stands at the podium to make a rebuttal in the debate tryouts. At this point, she has clearly lost a large amount of weight in a short amount of time and does not appear to be in healthy condition. Once she finishes presenting her argument, she faints to the ground in front of classmates as well as Mister Knobblet, who is still eating in front of the class. This scene ends when Jerri awakens from her faintness to be greeted by Mister Jellyneck, the school’s ‘sensitive art teacher.’ Mister Jellyneck informs Jerri that he has summoned her family to the school in order to discuss the issue. Jerri’s stepmother exclaims, “We came as soon as we felt like it” and her family enters the scene.
Once her family has finished expressing their feelings toward the issue to Mister Jellyneck, they ask her: “Jerri, what is it you want?” Jerri upsettingly replies “My whole life, all I have ever wanted was some attention. I mean, that’s the whole reason why I wanted to make the stupid debate team.” Mister Jellyneck then says “Go on Jerri, we’re listening.” At this point, Jerri smiles and says “well…you…are all listening!” Her family yells “Yes!” Jerri’s epiphany is expressed as “Why, I don’t have to make the debate team, all I have to do is stare myself to the brink of death to get your attention! [laughter]”
In each episode of the show, Jerri learns a moral tale. In Feather in the Storm, she blatantly learns the cultural standards of feminine beauty. Her narrative on the way to learning this lesson shows the extent to which this construct is not positive for women. These hegemonic beauty constructs serve to constrain and negatively impact women’s lives. The interesting point here is the fact that the show exaggeratingly reveals these constructs, along with their unequal social relations and negative lived realities. Simultaneously, the episode portrays oppressive gender constructs as a means to offer viewers a window of critique, thus the opportunity to scrutinize and oppose them. The episode’s juxtaposition of men as regulators and controllers of women’s bodies for their own desire with the degeneration of women’s health and sense of self ultimately ridicules these real social constructs outside of the cultural script. However, there is an opportunity for the use of exaggeration and irony to run the risk of being interpreted literally. In this case, the discourses are interpreted through a dominant-hegemonic frame of reference, thus reproducing and potentially reinforcing those ways of thinking and stereotypical notions of identity.
Episode Three: Let Freedom Ring
Let Freedom Ring, the third episode for analysis begins by showing an anonymous person spray-painting a racial slur (what is referred to as the “N word”) on the wall in the school’s main hallway. Shortly after, students swarm around the word in shock while Principal Blackman orders everyone to head back to their respective classes. The episode’s central plot is Principal Blackman’s search to determine the person who spray-painted this racially oppressive word. Principal Blackman hires a friend and former councilor to aid him in his search for the culprit. Throughout this search, the characters operate in explicit and implicit racialized discourses.
Paul, the first person to see the word on the wall is ultimately accused of spray painting it. Jerri quickly befriends him in Mister Jellyneck’s art class: “Jerri, I’m worried everyone’s going to think that I’m the racist!” Jerri replies, “I can tell you aren’t a racist, and you know how? Because I’m not a racist, and that’s all that matters Paul, alright?” Paul then asks her what she is drawing, she says “It’s a Chinamen, the buck teeth make me laugh.” The contradictions inherent in Jerri’s response to Paul implies an interpretation of racial ignorance and a dominant-hegemonic or racist standpoint. It becomes more clear throughout the episode that media professionals intentionally used juxtaposition and contradiction to cast racist discourses in a negative light.
Later in the episode, another contradictory and racist statement from Jerri is presented. Orlando, the only person of colour in the student community, and Jerri’s only friend approaches her to talk about the ‘incident’. At this point, Orlando is upset and distraught by the racial slur and act of hate. Jerri responds to Orlando by saying: “I don’t’ even know if racism exists anymore, but I do know this. You are very small. You come from a country with a brutal and unforgiving penal system run by savage animals, much like Brazil. But you are my friend, and even if I’m spending more time with other people, it only means I’m spending less time with you, alright? Okay? “ Orlando replies, “Ok, Jerri.”
The use of irony in this scene presents Jerri as blatantly racist. The juxtaposition of her telling him racism does not exist immediately before she judges his identity and self-worth based on racial stereotypes is an ironic statement. The use of irony ridicules her ignorance of her own racism, and the racism of others around her. She treats Orlando as ‘racialized other’ and ultimately silences him. His agreeing response illustrates how powerful racism silences marginalized and disenfranchised individuals. The use of irony
in colonial and racist discourse allows viewers to easily ridicule and critique the dominant-hegemonic viewpoint, thus encouraging an oppositional reading of the racial discourse.
In a later scene, Paul is invited to Jerri’s house to work on homework together. Paul sees a bag with a black paint can in Jerri’s room and discovers that Jerri is the person who wrote the hateful word. Angry with Jerri, Paul leaves her residence and the next scene begins with Paul being interrogated by Principal Blackman and the former councilor. At this point, Jerri storms in the room and claims “I did it!” Paul asks, “Why did you write such a hateful word on the wall?” “I meant it to be a parable…a pun…a riddle,” Jerri replies. Realizing that these are not legitimate reasons for her behaviour and act of racial violence she says to Principal Blackman, “Well I guess, and I’m just stabbing in the dark here, and I don’t want this to affect our relationship, but, I don’t like black people.” She then turns to Paul and says “I’m so sorry Paul, I didn’t mean to hurt you. I really care for you.” “I just find it odd that such a racist would care for a person of colour” Paul replies. “I don’t, I care for you” Jerri says. “Jerri, I’m a person of colour.” “What? Well…how?” Paul explains, “Both of my parents are people of colour, my white skin is just a recessive trait.” Jerri concludes with “I guess I do like black people, it just took a white one to prove it to me.” The former councilor, who is African-American laughs and says “Well Jerri, I guess it was a parable after all.” At this point, Paul, Jerri, Principal Blackman and the former councilor laugh hysterically with each other.
The episode Let Freedom Ring very clearly introduces a central and racialized discourse. Moreover, it is an extremely offensive way for racism to be confronted in the school setting of the show. Even though everyone participates in racist discourses throughout the episode, they all try to find out ‘who the racist is.” Not only does this episode show the extent to which racism operates at many levels, it also reveals the ignorance and pervasiveness of racism and racialized discourses. Even though the characters believe that they need to bring ‘the racist’ to justice, they all participate in racist conversations and discourses without confronting each other or calling themselves on their racism. The episode makes many racial juxtapositions and uses irony to destabilize the idea that race is a fixed social category. All of the characters come to be involved in the search for “the racist” but are all inherently racist themselves. When the opportunity arises, characters never oppose Jerri’s racist comments. On the surface this is problematic, however, it seems more likely that the episode is using this exaggeration to destabilize these hegemonic notions of racial identity. Much like the other episodes which discussed gender and class, Let Freedom Ring offers viewers the chance to interpret how racism and racial ignorance operates in extreme ways. By juxtaposing dialogue of ‘I am no racist” with the characters being blatantly racist, the episode ridicules and undermines their belief that they are not racist. It does this by articulating what is “normally” signified, but actually means the opposite. Therefore, the show’s use of irony (juxtaposition), and parody (exaggeration) of racialized discourse encourages viewers to decode within an alternative or oppositional frame of reference to the discourse.
Conclusions
As a comedy, the show Strangers with Candy calls up dominant and stereotypical representations of gender, race, class, and sexuality by placing its characters in problematic relationships that operate based on sterotypical classed, gendered, racial, and sexual identities. At the same time as these characters operate to maintain these social hierarchies by taking part in white surpremacist, patriarchal, and capitalist diaogue, the characters undermine and destabilize these constructions through the use of irony, parody, and satire. The show’s use of these literary elements and figures of speech allow viewers to interpret these discourses within an alternative or oppositional frame of reference. Although Strangers With Candy could have represented identity in less offensive and oppressive ways, I argue that it exaggerates these stereotypes in order to have viewers examine and investigate their own racism, sexism, and classism.
Secondly, much like the typical early 1990’s popular “after-school special” theme, Jerri Blank (played by Amy Sedaris) is the central character who, in each episode, struggles to learn moral lessons. Not only are they moral lessons, but each lesson is explicitly focused around issues of gender, class, race, and class systems. By ‘debunking’ these identity stereotypes through Jerri’s moral narratives, the television show opens up an opportunity for the viewer to realize that identities are not static and fixed, but rather fluid and diverse. Due to the fact that the viewer is encouraged to position themselves with Jerri’s narrative, the way her that narrative is constructed produces meaning and thus lends itself to particular positions or ‘readings’ among viewers. The critical elements of this television show are:: Jerri’s complicity in stereotypical ideas of identity, her downfall as a result of ‘learning the wrong lesson’ of the moral tale due to this complicity, the constant reminder that social relations are hostile due to oppressive power systems, and finally, the relentless use of mockery, insult, and parody as a challenge to the contemporary dominant social relations in Western society.
In conclusion, the television series is a complicitous critique of white supremacist, patriarchal, and classist discourses. However, complicitous critiques run the risk of doing nothing more than reinforcing and reproducing these stereotypes and oppressive raced, classed, and gendered discourses if viewers do not understand the use of irony, parody, or satire. It does, however, offer and encourage viewers to interpret these discourses as oppressive, ridiculous, and wrong. Therefore, uising Stuart Hall’s (1997) work on encoding, decoding, and cultural representation, as well as feminist intersectional theorizing of race, class, and gender, Strangers With Candy is complicitous with dominant-hegemonic ways of knowing the world. Furthermore, it is complicitous in so far as it attempts to call up stereotypical representations of identiy for viewers and subsequently encourages them to oppose these hegemonic systems of power and oppressive social relations. On a personal note, I enjoy watching Strangers With Candy. I do not often watch any television due to the recent onslaught of ‘reality’ tv and the flooding of ‘terror’ discourse on most networks which most definitely perpetuate racist, sexist, and classist ideologies. The majority of these shows do not tend to be slightly critical or even offer viewers the opportunity to be critical. For a queer person like me, Strangers With Candy is an exception as I find pleasure in televisual discourses which ridicule the systems of power which oppress, constrain, and marginalize individuals.
References
Daiva Stasiulis, Feminist intersectional theorizing. In Valeria Zawilski and Cynthia Levine-Rasky (eds.), Inequality in Canada: A Reader on the Intersections of Gender, Race, and Class Oxford University Press: Toronto, 2005, pp 36-62.
Hall, Stuart. (1997) The work of representation. In Stuart Hall (Ed.), Representation: Cultural representations and signifying practices. London: Sage Publications, pp 13-74.
Hall, Stuart. (1997) The spectacle of the ‘other’. In Stuart Hall (Ed.), Representation: Cultural representation and signifying practices. London: Sage Publications, pp 223-290.
Morley, David (1992) Television, audiences and cultural studies. London and New York: Routledge.
Media References
“A Price Too High For Riches” Strangers With Candy: The Complete Second Season. Writ. Paul Dinello, Amy Sedaris & Nicholas Stoller. Dir. Peter Lauer. Comedy Central. 3 July. 2000. DVD. Paramount Pictures, 2006.
“Feather In The Storm” Strangers With Candy: The Complete First Season. Writ. Paul Dinello & Amy Sedaris. Dir. Danny Leiner. Comedy Central. 28 June. 1999. DVD. Paramount Pictures, 2006.
“Let Freedom Ring” Strangers With Candy: The Complete First Season. Writ. Paul Dinello, Amy Sedaris & Mitch Rouse. Dir. Peter Lauer. Comedy Central. 21 June. 1999. DVD. Paramount Pictures, 2006
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